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These days, it’s not enough to have a standard website you need a responsive website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go. Your website is the window into your security business, the first glimpse that prospects will have of what you’re offering. It goes without saying that your website needs to be well designed, with bold attention grabbing headlines and easy to use navigation. Many people don’t know all the services that these businesses can provide. Your task is to educate your audience so that they understand why your services are important, and how those services can improve their daily existence.

Your stylist can also serve as your personal shopper—choosing items for you to try based on your tastes, your favorite labels, your existing wardrobe and your budget.

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More conservative critics of analyst conflicts rules believe that they are a step in the right direction, but view them as a work in progress.

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