Shop owner Bob Mallard is an avid (some would say "rabid") Fly Fisherman with over 25 years of experience. In addition, Bob is our resident "Gear Head" and official "Field Tester". As a result, during the course of testing tackle Bob occasionally comes across something that he absolutely can't live without! When he does, he orders one for himself and makes it part of his personal inventory! All items on our website with the designation of "Bob's Choice" are such products!